Stanford University

Obama Digital | English Subtitles | #obamadigital



This is a video-documentary about the role that digital media had in the 2008 presidential election for the United States of America. It analyzes Barack Obama’s digital strategy for his 2008 campaign.

The main goal was to comprehend the importance and influence that all digital media can have in a political campaign, considering the innovations, technology and availabilities of resources at the time.

This video-documentary explains how the Internet became a space to mobilize supporters, present political proposals and to collect funds for a specific proposal.

Below you can find more information about who was interviewed in the movie.

In order of appearance:

Antonio Graeff – CEO of Brancaleone (Digital Communication Agency) and author of this book, about digital elections. goo.gl/​iULR

Eduardo Barella – Editor of international News From O Estado de S. Paulo Newspaper goo.gl/​ItRd

Rodrigo Teixeira – Web Strategist at Talk Interactive. Responsible for the Kassab (mayor of São Paulo) digital campaign goo.gl/​o5c0

Pedro Dória – Editor-in-chief for online operations and the Technology Columnist at O Estado de S. Paulo, one of Brazil’s major newspapers. Also a Knight Fellow at Stanford University. goo.gl/​ELVV

Juliano Spyer @jasper – Web Strategist. Responsible for the digital campaign for Gilberto Kassab (current mayor of São Paulo) and Marina Silva, candidate for the presidential election in Brazil, for the 2010 election.
goo.gl/​11e7

Mário Alcântara – Digital Coordinator for the José Socrates 2010 (Prime Minister of Portugal) reelection campaign. Worked directly with fellows from Blue State Digital, such as Ben Self
goo.gl/​Ciap

Rosana Herman – Tv Producer and one of the first brazilians to start a blog. Community leader and Web 2.0 enthusiastic. Has been a Tv professional for the past 25 years. – @rosana

Ben Self -Blue State Digital partner and the responsible coordinator for Obama’s (2008) Digital Strategy.
goo.gl/​PyOr

Cláudio Torres – Digital Marketing Consultant – Author of the Digital Marketing Bible –
goo.gl/​XxSo

Sérgio Amadeu – Brazilian Sociologist and Main Leader of the Open Source Community in Brazil –
goo.gl/​Cn2b

Gil Giardelli – CEO of Permission Adnetwork and Venture Capitalist at GV Venture. goo.gl/​kEkh

Luiz Gonzales – Lua Branca (advertising agency) CEO and responsible for all (offline and online) strategy for José Serra’s presidential campaign (2006 and 2010) goo.gl/​Kb8D

Credits:

Directed by – Pedro Sorrentino (@pedrosorren) and Rodrigo Vitulli (@rovitulli)

Edited by – Jorge Mendes, Pedro Sorrentino and Rodrigo Vitulli

Screenplay by – Pedro Sorrentino, Rodrigo Vitulli, Vinicius Viana

Research by – Pedro Sorrentino, Rodrigo Vitulli, Vinicius Viana, Julia Reina

Under the tuition of – Master’s Carlos Sandano (Mackenzie Presbiterian University)

Support – Mackenzie Television Center, Bebop Production and Mirabilis Video.

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